Trunk Shows: What to Expect

Since we have two very popular trunk shows scheduled in the near future (check out the Events tab), we decided now is the perfect time to let you know exactly what to expect if you’re thinking about attending one.

According to, a trunk show is “a showing and sale in a retail store of an entire collection of clothing, jewelry, etc., from a particular designer.”

So what does this mean for bridal?  Well to put it bluntly, it means it’s the perfect weekend for you to find your dream dress!  Here are just a few advantages to attending a trunk show:

  • Your options are multiplied: while we carry a large number of dresses from each designer we carry, it’s only a fraction of what they offer.  During a trunk show, the designer ships in the entire latest collection.  
  • Discounts: during each trunk show, we offer incentives…sometimes it’s 10% off the cost of your gown, sometimes it’s a free veil.
  • Custom changes at a discounted price: want to raise the neckline? Lower the back? Open the cup size? Eliminate the train? Add buttons down the bodice? Any changes you make to a gown usually equates to a hefty fee. But just like the stores hosting the trunk shows, the designers offer incentives too.  Some designers offer 50% off custom changes, and some offer them free of charge!

While there are many advantages to attending trunk shows, they may not be ideal for everyone.  Here are our top tips to consider before making your appointment:

  • You may feel overwhelmed if you’ve never tried on wedding dresses before.  Typically we block out 1.5 hours for all bridal appointments.  Due to high demand, we shorten the appointment times to 1 hour per bride on trunk show days.  Therefore, it’s not an ideal time to figure out what styles/fabrics/silhouettes you like best since your time is limited.
  • Do your research before scheduling an appointment.  Discounts can be alluring, but they only apply to the designer featured that particular weekend.  Check out the designer’s website to make sure their aesthetic is conducive to your wedding day vision.
  • Be prepared to buy.  Discounts are only applicable if you purchase your dress during the trunk show.

As with all of our bridal fittings, appointments are required, and they fill up quickly!  Call or email us to schedule: 614-742-7253,

Just as a little tease, here are some dresses that will be available for you to try on only during our scheduled trunk shows in the upcoming months:


 Hayley Paige (October 3-5)



Hayley Paige (October 3-5)


Alvina Valenta (Nov 7-9)


Alvina Valenta (Nov 7-9)

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Posted in Bridal Gowns, Trunk Show, Wedding